Drawing on the cautionary tales of VimpelCom and Mechel’s struggles in Brazil, we explore the consequences of underestimating...
Why Walmart’s first attempts to enter Brazilian market stumbled
The retail store segment of Brazil is highly competitive and comprises numerous local and international players. This market...
Wildberries – A Russian Online Retailer
Wildberries is a highly successful Russian online retailer that has created a niche for itself in the country’s...