In today’s rapidly evolving world, multinational corporations play a crucial role in driving economic growth. And one of...
Brazil: beer marketing tips and hints
When it comes to beverages, Brazilians have a taste for both traditional and modern drinks. Amongst the traditional...
What you can learn from Canadian companies about entering African market
In recent years, several Canadian small and medium-sized enterprises (SMEs) have entered the African market, with varying levels...
Pharmaceutical sector of Uzbekistan: perspectives for Canadian companies
Uzbekistan has become a significant player in the business development arena of Central Asia. As the pharmaceutical industry...
Pharmaceutical sector of Kazakhstan: perspectives for Canadian companies
Kazakhstan is rapidly emerging as a top destination for business development in Central Asia. The country boasts a...
Opportunities for Canadian companies in the oil and gas sectors of India
India’s oil and gas sector has been growing rapidly in recent years, with increasing demand for energy and...
Adventures of Starbucks in Turkey
Starbucks Coffee International made its early attempts to enter the Turkish market in 2002. The company had high...
How McDonald’s establishes its presence in Turkey
The well-known formula of “think globally and act locally” is briefly described in this McDonald’s case study as...
Proven examples of indirect entry strategies to Turkey, India, China, Morocco, Arab Emirates, Saudi Arabia, and Iran
As direct investment into foreign markets continues to face increasing challenges, many companies have had no choice but...