Success stories of Turkish food processing companies can be found in almost every corner of the world.
- Ülker
Ülker is a multinational food and beverage company was founded in 1944 has become one of the most successful Turkish food processing companies. With its extensive product range, which includes biscuits, chocolates and beverages, Ülker has managed to expand into over 80 countries around the world. Their export strategy was based on leveraging existing distribution channels across different markets and strengthening relationships with their distributors by providing effective training and support services.
The brand’s strategy is focused on meeting consumers’ needs by offering quality products with attractive packaging and pricing. They also launched localized versions of their flagship brands for each country to reach a broader customer base. In addition, Ülker invested heavily in marketing initiatives such as creating an advertisement campaign with famous global celebrity figures.
These strategies have resulted in ongoing growth for Ülker Group despite increased competition from local and international competitors alike.
- Sütaş Dairy Products Co
Another success story in Turkish food processing companies is Sütaş Dairy Products Co., which is considered to be one of the largest dairy producers in Turkey. As part of its export strategy, Sütaş created a distinct identity for itself by focusing on producing high-quality dairy products that appeal to international customers. As a result, Sütaş now exports its products to more than 40 countries across Europe, Asia and North America and has been recognized as Turkey’s most valuable dairy exporter for many years now.
- Gıda Sanayii AŞ (GİS)
Gıda Sanayii AŞ (GİS) has also seen much success when it comes to exporting Turkish food processing brands globally. GİS focuses on producing traditional Mediterranean foods such as olive oil and tomato paste using modern production methods and technologies. By combining traditional flavors with modern packaging techniques and pricing strategies GIS has managed to establish itself as a major supplier through out Europe, Africa and Latin America.
- Yıldız Holding
Yıldız Holding owns famous brands such as Godiva and Bahçeşehir. Established in 1925, the company has expanded its operations to more than 150 countries around the world. Its success is attributed to the company’s ambitious export strategy, focusing on brand building and product quality. Through extensive market research, they consistently innovate their products to meet local tastes and preferences, while also maintaining high standards of quality control. Furthermore, Yıldız Holding promotes its products through targeted marketing campaigns that engage potential customers in specific markets.
- Uludağ Gourmet
has also experienced substantial growth through exports over the past few years. This family-owned business began exporting processed meat products to Germany in 2009, which led to further expansion into other European countries as well as North America and Asia Pacific regions. Their key strategies included carefully selecting their target markets based on customer needs, utilizing digital marketing platforms to promote their brands, updating packaging designs according to consumer trends in each market, and investing heavily in establishing strong relationships with distributors worldwide.
- Yemina
Yemina, a dairy products company that has been exporting cheese, yogurt and other dairy items since the early 2000s. Through aggressive marketing and partnerships with international retailers, Yemina has spread its brand across Europe, the Middle East and even Asia. The company’s success can be attributed to its focus on product quality, reasonable pricing and use of modern technology to optimize production efficiency.
- Tekfen Gıda
Another success story is Tekfen Gıda which specializes in frozen food products such as fruits, vegetables, ready meals, snacks and desserts. Tekfen Gıda exports to over 40 countries in Europe and the Middle East by offering high-quality products that meet international standards of safety and certification requirements set by the EU and other countries. They also use efficient cold chain methods for their exports which ensures that their frozen goods remain fresh throughout transit time. Furthermore, Tekfen Gıda utilizes sustainable farming practices such as natural irrigation systems for their crops to ensure longevity in their supply chain structure.
These success stories demonstrate how Turkish food processing companies are able to overcome foreign competition through effective export strategies focused on innovation and customer engagement. By adapting their products accordingly, strategically targeting new markets, leveraging existing distribution networks, investing in marketing campaigns, providing intensive training for distributors abroad, and continually innovating packaging designs – Turkish food processing companies are achieving success internationally through these export initiatives
Are you expanding or growing your business abroad? We will help you select the country with the greatest potential, develop an entry strategy or monitor market trends.